AS smartphones continue to make their way into every aspect of modern life, it is vital from an SEO perspective to create a web page that works well across different platforms. Responsive web design is a tool that can be employed to create a functional website that mobile users will adore. This trending feature of web design has been around since 2012, and has steadily picked up fandom ever since.

Responsive design as a tool lets a website reformat its pages to suit whichever device it is being viewed on. This means that web pages can be tailored to fit the needs of a desktop user, mobile user or a tablet user with no headaches. This versatile level of user-friendliness has helped businesses and users interact in a more comfortable manner, and ultimately helped businesses succeed.

Google and Responsive Design

Google has always touted a favouritism towards responsive web design. Being on their side in these matters is always beneficial, as you reap the benefits that Google offers to its preferred users. Mobile-optimised sites can be the best way to attract and target mobile users, especially on a local level.

There are two different methods that are most used to attract mobile users – a separate mobile web page and the responsive, single web page. From an SEO standpoint, the responsive design will always trump the mobile-only version. This is due to the ease at which Google can use your pages during searches. A mobile-only site has two separate sets of information for Google to handle, whereas a responsive site only has one. This makes it easier for Google, and in turn makes it more likely for you to get a high page ranking.

A Better Experience

At a base level, websites are a source of information and content. By building and providing an interface that is easy to understand and intuitive for users, they can get that information more easily. User experience is a huge factor in where you end up on a search engine’s results page – Google openly encourages responsive web design for this reason.

Whether it is a desktop computer, laptop, tablet or mobile device, the content should be made available to all. Moreover, it should be just as simple to use on each platform. By doing this, you can make sure you have cast the largest net to attract audiences on different platforms. Ultimately, readers and search engines will appreciate the responsive design. As a result, more people will talk about it and your traffic will spike.