Google Adwords vs Facebook Ads: Which is Better for Your Business?

Google and Facebook overtop the online advertising space. At Netow Solutions, we help our clients make the right choice of advertising base on their budget, which makes it important for us to understand which platform is the best way to reach customers. The truth is, both platforms can do the job you want. However, it’s important to understand the difference between how advertising works on both Facebook and Google.

Paid Search vs. Paid Social

First, you need to understand how people use both of these platforms. Google is a search engine where you go when you’re seeking information, asking a question, or looking for a solution to a problem. On the other hand, Facebook is a social network where you go to connect with friends and share personal information. You might make a search like “African restaurant near me” or you might see a picture of ads posted by a friend and decide to make a reservation there.

How Do Users See Your Ads?

Google Adwords is built around keywords which allows you to narrow your search by location, language, and a few other metrics. Advertiser’s research and bid on keywords to have their ad appear when someone searches using their keywords. For example, when someone searches “Website design books for sale”, a website that bid on that keyword will have their ads displayed. Then, depending on the level of competition, you could pay between $0.50 to $5 for clicks.

Facebook provides you with many more options for targeting. You can target consumers by location, relationship status, age, gender, job title, and more. You can also use user’s interests and behaviors feature to further target users – so you can target people who have a Website Design hobby. Your ads will appear in the Facebook newsfeed and among posts friends are sharing. The Facebook ad also allows you to use images or videos to call the attention of your audience as they scroll.

So, Which One Is Better for You?

Both are good advertising platforms but if you want immediate sale simply because your audience will search for that keyword then Google Ads are best for you.

For brand awareness, Facebook is the best-recommended option for you. With Facebook, you can get your advertisements targeted to the exact audience you’re looking for. Users will see your ad on their Facebook newsfeeds.